NOVA's
tailored & branded
mobile delight
DATE
2025 - Present
Overview
PROBLEM STATEMENT
Nova’s app gives QSRs and enterprises a sleek, intuitive platform, from modern menus that adapt to dietary needs to flexible views like list or grid. On top of seamless ordering, it empowers restaurants with gift cards and loyalty—so they don’t just serve food, they build lasting customer relationships and boost revenue.
$47k
ARR added - First enterprise customer launching with branded mobile app
$1.3m
ARR added - Major enterprise signing contract for the digital front of mobile app & web
2000+
locations in pipeline because of this branded mobile app & web-online ordering offering
Challenges
faced by restaurants
Struggling to stand out online
Many restaurants lack a distinctive digital presence, making it tough to attract and retain online customers
Tech complexity overwhelms operations
Building and maintaining a tech solution is a burden for restaurants focused on food rather than software development
Engagement & retention
Without a dedicated app featuring innovations like menu-swiping and loyalty rewards, restaurants struggle to boost user engagement and encourage repeat visits
Absence of advance features
Lacking integrated gift cards, wallet functionality, and referral programs means restaurants miss out on key opportunities to grow customer loyalty and revenue
Personalisation & AI Innovation Lag
Without AI-driven personalization and voice AI features, restaurants find it hard to innovate and offer the modern, tailored experiences that today’s customers expect
Missing tools for effective promotions
Restaurants often lack the right features to run promotions and upsells, limiting their ability to drive additional revenue
Opportunities
for NOVA
Digital-first strategy
A mobile-first app helps Nova acquire clients and expand into POS and other services, building a complete digital ecosystem for restaurants
Unlocking Enterprise growth
A multi-location mobile app lets Nova scale with enterprise clients, expanding footprint and revenue across large restaurant groups
Stand out with exclusive tools
Features like wallets, gift cards, and referral programs are Nova’s differentiators, driving customer acquisition and making our platform the go-to choice for forward-thinking restaurants
Lead with AI innovation
An AI-first Nova—powered by voice and personalization—sets us apart for modern, tech-forward restaurants
Diverse Monetisation opportunities
The addition of mobile ordering opens new revenue channels for Nova, from transaction fees on digital wallets to premium AI-driven features that restaurants are eager to adopt
From single-solution to full Ecosystem
Offering a mobile app is just the start; it allows Nova to build deeper relationships and cross-sell additional products, turning each client into a long-term partner
A new
home
Our home screen reimagines what a food ordering app can be. The moment you open it, you’re greeted with a warm, personalized message—like “Good morning, Ron!”—alongside your loyalty progress, instantly connecting you to your rewards. This isn’t just about convenience; it's about sparking immersion through cognitive triggers—familiarity, instant gratification, and ease.

Just below, quick action buttons let you dive straight into your favourites or display your QR code to the restaurant staff—making each step feel intuitive and purposeful.

As you scroll, we balance discovery with clear categorisation: a shelf showcasing promotions taps into external triggers—what’s trending, what’s recommended—while maintaining structure.

Immersive visuals inspire action, while gifting and raffles add delightful hooks. We’ve designed a journey that gently nudges you—through emotional and intent-driven cues—from browsing to ordering seamlessly.
Swipe to
discover
Most food apps assume you know exactly what you want. But what about new restaurants with unfamiliar menus? What about those moments when you're craving something different but don't know what?


We turned menu browsing into discovery.


This single interaction reduces decision fatigue, builds personalized preference profiles, creates memorable engagement for new restaurants, and maintains efficiency by coexisting with traditional menu browsing.


The result? A feature that doesn't feel like work. Users explore menus even when they're not ordering, discovering dishes that become new favorites. Sometimes the best innovation comes from making routine moments feel like entertainment.
Payment that never
interrupts
Nothing kills a great ordering experience faster than a failed payment. Nova Wallets eliminate the friction—preload funds, checkout instantly, and let smart auto-add top up your balance automatically when it runs low.


But the real magic happens at physical touch-points. Show your QR code to the waiter for instant payment, or at the drive-thru, simply tell your PIN. No fumbling for cards, no delays.


One wallet. Every channel. Zero friction.


Whether ordering from your couch or paying at the table, your Nova Wallet works seamlessly across every touchpoint the restaurant operates.
Browsing, perfected,
from grid to detail
A restaurant partner once told us they'd been trying to solve their menu experience for years. We took that as both a compliment and a mandate. NOVA's menu adapts to how people actually browse — grid view for visual scanners, list view for methodical decision-makers — because no two diners think alike. 


Operators configure exactly what guests see from the RMS: allergens, calorie counts, dietary labels, all surfaced precisely where they matter without touching a line of code.

Tap any item and a rich detail view unfolds with everything needed to order with confidence. A floating menu toggle and top-mounted category rail work in tandem, keeping navigation effortless no matter how deep someone explores. The result is a menu that finally feels solved — not just functional, but elegant.
Thoughtfulness,
delivered digitally
While physical gift cards remain popular at restaurants, the digital experience opens new possibilities. Send an e-gift to a friend's birthday at the exact moment you want—schedule it for 11:59 PM and let the surprise unfold at midnight. No more forgetting occasions or scrambling for last-minute presents.


For restaurant brands, this feature deepens customer relationships beyond orders. Users think of the app when celebrating others, not just feeding themselves. Giftcards prove that technology can amplify human connection—not replace it.
Bring your friends,
get rewarded
Restaurants have always grown through recommendations — a friend telling a friend where to eat. NOVA turns that organic impulse into a structured programme.

Enterprises configure referral campaigns directly from the RMS: set the reward — points, free items, discounts — define the triggers, and let customers do what they already do naturally, except now every referral is tracked, rewarded, and measurable.


For users, sharing feels effortless. Refer a friend, a colleague, a family member — and watch the rewards come back. For restaurant brands, it's growth that compounds. Each new customer arrives pre-sold by someone they trust, and the cost of acquisition drops with every share. Referrals aren't a marketing gimmick in NOVA — they're infrastructure.
That's all for today!
So much more coming to NOVA's Mobile App, stay tuned for all the updates
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